YOU’VE GOT A STORY TO TELL. WE’RE HERE TO HELP.
We set forth to evolve and expand on the concept of “Modern Heirloom,” creating an identity as elevated and timeless as the work Emily presents to her clients at Treasury Rentals. Clean and cohesive, this new identity embraces a seductive, nostalgic pull drawing a clear line from past to present. Rich colors and patterns emerge, creating a dynamic backdrop that projects an authentic sense of vitality and joy. An elegant evolution that reflects growth and aligns with an established position in the industry while being very true to self.
Embracing a nostalgic pull while forging ahead, a simpler yet richer interpretation of the foundational Key brandmark presents itself.
MARKS & BRAND ELEMENTS
The lead font, with its compact assuredness and subtle eye-catching flourishes, is refined, yet confidently projects a feeling of lasting certainty.
Drawing a clear line from past to present, this identity opens a new chapter. An elegant evolution that reflects growth and aligns with an established position in the industry.
Our Clients Say the Nicest Things
“I’m utterly blown away. Everything you’ve created is absolutely beautiful and I feel like it fully captures what we were looking for. I’m so thrilled and so proud that this will be the brand that we move forward with.”
– Emily Waters, Owner
Supporting elements
The simplicity of the monogram provides an expansive range of alternate marks where less is guaranteed to be more. The smallest details flourish. Case in point, the framed sticker, subtly influenced by a timeless campaign design, delicately holds a surprise inside.
